Google Searches and Content Discovery Optimization (CDO)

The way Google searches online for content has changed. This means our marketing efforts need to adapt to the changes. According to J. S. McDougall, Content Discovery Optimization (CDO) is replacing Search Engine Optimization (SEO):

“Where SEO focused on the technical aspects of search engine manipulation (keywords, link-building, etc.), CDO emphasizes quality content, sharing and community interaction.”

He compiled a list of five questions to ask yourself before you put anything on the web, including does the content link back to the source and does the content pass the scan test? We often post our book covers and other images, but do they always link back to our site? Do we break up our text with photos, bulleted lists, and section headers?

Read the full article at Book Business Magazine

The value of the content, not keywords, is what’s effective for good CDO.

Did you know about the changes with Google from SEO to CDO? Think you might need to make some changes to your online sites and content?

And because you need an image for today:

Hope CDO doesn't scare you!