I recently listened to a special podcast with Brian Jud and he talked about selling books to special markets. Thought I would share with you some of the things he covered. Most of this works better for non-fiction, but there are plenty of markets for fiction, too.
He talked about selling what your book does, not what it is. When you’re contacting these special markets, how will the person/company you’re speaking to benefit? How will readers benefit? What problems will your book solve? Can you reformat your book into booklets, pamphlets, or pdf downloads? Can you match your book with an association’s cause?
Some of the markets he mentioned:
Book clubs
Associations
Airport stores (besides the bookstore)
Corporate libraries
Alumni groups
Catalogs
Corporate gifts
Reading groups
Military
Gift and specialty stores
Display marketing
Cruise ships
Museums, parks, and zoos
Home Shopping Network
Does this give you some new ideas? Here’s another great thing about these markets - they don’t return books!
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